{"id":2191,"date":"2020-02-03T17:16:11","date_gmt":"2020-02-03T09:16:11","guid":{"rendered":"https:\/\/www.finmonster.com\/blog\/?p=2191"},"modified":"2020-02-10T14:49:37","modified_gmt":"2020-02-10T06:49:37","slug":"%e6%b8%a3%e6%89%93%e9%93%b6%e8%a1%8c%e8%bf%98%e6%98%af%e5%88%a9%e7%89%a9%e6%b5%a6%e6%98%af2020%e5%b9%b4%e8%8b%b1%e8%b6%85%e8%81%94%e8%b5%9b%e7%9a%84%e8%8e%b7%e8%83%9c%e8%80%85%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.finmonster.com\/blog\/2020\/02\/03\/%e6%b8%a3%e6%89%93%e9%93%b6%e8%a1%8c%e8%bf%98%e6%98%af%e5%88%a9%e7%89%a9%e6%b5%a6%e6%98%af2020%e5%b9%b4%e8%8b%b1%e8%b6%85%e8%81%94%e8%b5%9b%e7%9a%84%e8%8e%b7%e8%83%9c%e8%80%85%ef%bc%9f\/","title":{"rendered":"\u6e23\u6253\u94f6\u884c\u8fd8\u662f\u5229\u7269\u6d66,\u662f2020\u5e74\u82f1\u8d85\u8054\u8d5b\u7684\u83b7\u80dc\u8005\uff1f"},"content":{"rendered":"\n<p>\u65e9\u572810\u5e74\u524d\u76842009\u5e74\uff0c\u6e23\u6253\u94f6\u884c\uff08Standard Chartered\uff09\u6210\u4e3a\u4e86\u5229\u7269\u6d66\u8db3\u7403\u4ff1\u4e50\u90e8\uff08Liverpool\uff09\u7684\u4e3b\u8981\u8d5e\u52a9\u5546\u5e76\u8fbe\u6210\u4e86\u4e3a\u671f\u56db\u5e74\u7684\u534f\u8bae\uff0c\u8fd9\u662f\u5229\u7269\u6d66\u5386\u53f2\u4e0a\u6700\u5927\u7684<a href=\"http:\/\/edition.cnn.com\/2009\/SPORT\/football\/09\/14\/football.liverpool.sponsorship.standard\/\">\u8d5e\u52a9\u534f\u8bae<\/a>\uff0c\u91d1\u989d\u4f30\u8ba1\u90391.33\u4ebf\u7f8e\u5143\u3002 2010\u5e74\uff0c\u6e23\u6253\u94f6\u884c\u4ee5\u603b\u8d44\u4ea75,165\u4ebf\u7f8e\u5143\u57282009\u5e74\u4e16\u754c\u94f6\u884c\u6392\u540d\u4e2d\u540d\u5217\u7b2c44\u4f4d\uff0c\u800c\u5229\u7269\u6d66\u5728\u82f1\u8d85\u8054\u8d5b\u4e2d\u6392\u540d\u7b2c\u4e8c\uff0c\u5e76\u672a\u5728\u82f1\u8d85\u8054\u8d5b\u4e2d\u593a\u51a0\u3002 <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"530\" height=\"480\" src=\"https:\/\/i0.wp.com\/www.finmonster.com\/blog\/wp-content\/uploads\/2020\/02\/\u672a\u547d\u540d-1.png?resize=530%2C480&#038;ssl=1\" alt=\"\" class=\"wp-image-2186\" srcset=\"https:\/\/i0.wp.com\/www.finmonster.com\/blog\/wp-content\/uploads\/2020\/02\/\u672a\u547d\u540d-1.png?w=530&amp;ssl=1 530w, https:\/\/i0.wp.com\/www.finmonster.com\/blog\/wp-content\/uploads\/2020\/02\/\u672a\u547d\u540d-1.png?resize=300%2C272&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.finmonster.com\/blog\/wp-content\/uploads\/2020\/02\/\u672a\u547d\u540d-1.png?resize=24%2C22&amp;ssl=1 24w, https:\/\/i0.wp.com\/www.finmonster.com\/blog\/wp-content\/uploads\/2020\/02\/\u672a\u547d\u540d-1.png?resize=36%2C33&amp;ssl=1 36w, https:\/\/i0.wp.com\/www.finmonster.com\/blog\/wp-content\/uploads\/2020\/02\/\u672a\u547d\u540d-1.png?resize=48%2C43&amp;ssl=1 48w\" sizes=\"(max-width: 530px) 100vw, 530px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>2009\u5e74\uff0c\u7b14\u8005\u6070\u597d\u662f\u6e23\u6253\u94f6\u884c\u5458\u5de5\u3002 \u6211\u5bf9\u5229\u7269\u6d66\u8d5e\u52a9\u7684\u552f\u4e00\u611f\u89c9\u662f: \u201c\u5929\u554a\uff0c\u6211\u7684\u5e74\u7ec8\u5956\u91d1\u4e0d\u89c1\u4e86\u201d \u00a0\u3002 \u53ef\u80fd\u5f88\u591a\u4eba\u56de\u60f3\u8d77\u90a3\u4e00\u5929\uff0c\u8ddf\u6211\u6709\u8fd1\u4f3c\u7684\u611f\u89c9\uff0c\u56e0\u4e3a\u5f53\u5e74\u94f6\u884c\u4e1a\u7684\u603b\u85aa\u916c\u5927\u90e8\u4efd\u7531\u5e74\u7ec8\u5956\u91d1\u8d21\u732e\u3002 \u4f46\u4eca\u5929\uff0c\u6211\u5bf9\u8d5e\u52a9\u7684\u611f\u89c9\u662f: \u00a0\u201c\u6e23\u6253\u94f6\u884c\u662f\u6700\u8fd1\u5229\u7269\u6d66\u4e3b\u5bfc\u5168\u7403\u8db3\u7403\u65f6\u4ee3\u7684\u5927\u8d62\u5bb6\u201d\u3002 \u6e23\u6253\u94f6\u884c\u5982\u4f55\u9884\u89c1\u5229\u7269\u6d66\u5c06\u572810\u5e74\u540e\u83b7\u5f97\u6b27\u6d32\u51a0\u519b\u8054\u8d5b\u51a0\u519b\u5e76\u6709\u673a\u4f1a\u83b7\u5f97\u82f1\u8d85\u8054\u8d5b\u51a0\u519b\u5462\uff1f <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5229\u7269\u6d66\u4e0d\u4ec5\u662f\u82f1\u8d85\u8054\u8d5b\u4e2d\u7684\u4e00\u652f\u8db3\u7403\u961f\uff0c\u8fd8\u662f\u4e00\u652f\u6210\u7acb\u81ea1892\u5e74\u5386\u53f2\u60a0\u4e45\u7684\u7403\u961f\u3002 \u7ea2\u519b\u57281972\u5e74\u81f31990\u5e74\u768420\u5e74\u95f4\uff0c\u8d62\u5f97\u4e86\u82f1\u683c\u5170\u9876\u7ea7\u8054\u8d5b\u768411\u4e2a\u51a0\u519b\u3002 \u4f46\u662f\uff0c\u81ea\u4ece\u82f1\u8d85\u8054\u8d5b\u6210\u7acb\u4ee5\u6765\uff0c\u4ff1\u4e50\u90e8\u5c31\u518d\u4e5f\u6ca1\u6709\u8d62\u5f97\u8fc7\u4efb\u4f55\u8054\u8d5b\u51a0\u519b\uff0c\u9274\u4e8e\u200b\u200b\u6e23\u6253\u94f6\u884c\u5728\u82f1\u56fd\u7684\u4e3b\u8981\u4e1a\u52a1\u91cd\u70b9\u662f\u4f01\u4e1a\u94f6\u884c\u4e1a\u52a1\u548c\u673a\u6784\u94f6\u884c\u4e1a\u52a1\uff0c\u800c\u4e0d\u662f\u96f6\u552e\u94f6\u884c\u4e1a\u52a1\uff0c\u56e0\u6b64\u6e23\u6253\u94f6\u884c\u7684\u8d5e\u52a9\u57282010\u5e74\u7684<a href=\"https:\/\/www.cbsnews.com\/news\/how-standard-chartered-can-rescue-its-disastrous-deal-with-liverpool-fc\/\">\u65b0\u95fb<\/a> \u4e2d\u88ab\u89c6\u4e3a\u707e\u96be\u3002 <\/p>\n\n\n\n<h3><strong>\u672a\u6765\u7684\u521b\u9020\u8005<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>\u6e23\u6253\u94f6\u884c\u96c6\u56e2\u9996\u5e2d\u6267\u884c\u5b98Peter Sands\u5728\u65b0\u95fb\u4e2d\u8868\u793a\uff0c\u4e9a\u6d32\uff0c\u975e\u6d32\u548c\u4e2d\u4e1c\u7b49\u5e02\u573a\u5728\u5168\u7403\u7ecf\u6d4e\u8870\u9000\u7684\u73af\u5883\u4e2d\uff0c\u53cd\u5f39\u6bd4\u897f\u65b9\u56fd\u5bb6\u66f4\u5feb\uff0cPeter\nSands \u8bf4: &nbsp;\u300c<a href=\"https:\/\/economictimes.indiatimes.com\/industry\/services\/advertising\/stanchart-to-sponsor-liverpool-fc\/articleshow\/5011905.cms?from=mdr\">\u8fd9\u79cd\u8d5e\u52a9\u5c06\u63a8\u52a8\u6211\u4eec\u5728\u4e3b\u8981\u5e02\u573a\u4e2d\u7684\u54c1\u724c\u77e5\u540d\u5ea6<\/a>\u300d\u3002 \u91d1\u878d\u6d77\u5578\u8fc7\u540e\uff0c\u94f6\u884c\u4e1a\u9971\u53d7\u6279\u8bc4\uff0c\u88ab\u6279\u8bc4\u7531\u4e8e\u8d2a\u5a6a\u7684\u7ecf\u8425\u7b56\u7565\uff0c\u662f2008\u5e74\u91d1\u878d\u6d77\u5578\u7684\u6839\u6e90\u3002 \u5c3d\u7ba1\u5982\u6b64\uff0c\u6e23\u6253\u94f6\u884c\u7684\u51c0\u5229\u6da6\u5e76\u672a\u4ece2009\u5e74\u7684\u5168\u7403\u5371\u673a\u4e2d\u5927\u5e45\u4e0b\u8dcc\u3002 <\/p>\n\n\n\n<p>\u6e23\u6253\u94f6\u884c\u7b7e\u7f72\u8d5e\u52a9\u534f\u8bae\u7684\u552f\u4e00\u539f\u56e0\u53ef\u80fd\u662f\u4ed6\u4eec\u76f8\u4fe1\u5229\u7269\u6d66\u672a\u6765\u53d1\u5c55\u80fd\u591f\u6210\u94f6\u884c\u7684\u672a\u6765\u613f\u666f\u3002 \u5982\u4e0a\u6240\u8ff0\uff0c\u5229\u7269\u6d66\u662f\u8fc7\u5f80\u5168\u7403\u8db3\u7403\u5e02\u573a\u7684\u9738\u4e3b\uff0c\u4f46\u57281990\u5e74\u4ee3\u9010\u6e10\u8870\u843d\u3002 \u7ea2\u519b\u57282000\u5e74\u4ee3\u77ed\u671f\u53cd\u5f39\uff0c\u5e76\u57282005\u5e74\u8d62\u5f97\u4e86UEFA\u51a0\u519b\uff0c\u53ef\u60dc\u4ecd\u672a\u518d\u6b21\u83b7\u5f97\u9876\u7ea7\u8054\u8d5b\u51a0\u519b\u3002 \u5c3d\u7ba1\u5982\u6b64\uff0c\u81ea1980\u5e74\u4ee3\u4e00\u76f4\u7d2f\u79ef\uff0c\u5229\u7269\u6d66\u5728\u4e9a\u6d32\u4ecd\u62e5\u6709\u5927\u91cf\u7403\u8ff7\u3002 \u4e00\u4e2a\u6709\u8da3\u7684\u53d1\u73b0\uff0c\u5229\u7269\u6d66\u7684\u7403\u8ff7\u4e0d\u4ec5\u5bf9\u7ea2\u519b\u5145\u6ee1\u70ed\u60c5\uff0c\u800c\u4e14\u5bf9\u7ea2\u519b\u7684\u7279\u522b\u70ed\u60c5\u6301\u4e45\uff0c\u5927\u591a\u6570\u7403\u8ff7\u8ddf\u968f\u7ea2\u519b\u957f\u8fbe10\u5e74\u751a\u81f3\u66f4\u957f\u7684\u65f6\u95f4\uff0c\u5c31\u50cf\u7ea2\u519b\u7403\u8ff7\u6240\u8bf4 : &nbsp;\u300cOnce a red, always a red\u300d! \u6e23\u6253\u94f6\u884c\u57282009\u5e74\u4e0e\u5229\u7269\u6d66\u7b7e\u7f72\u4e86\u4e3a\u671f\u56db\u5e74\u7684\u8d5e\u52a9\u534f\u8bae\uff0c\u8fd9\u5bf9\u4e8e\u4ed6\u4eec\u7684\u54c1\u724c\u5efa\u8bbe\u662f\u4e00\u4e2a\u5192\u9669\u7684\u51b3\u5b9a\uff0c\u4f46\u57fa\u7840\u4e8b\u5b9e\u5f88\u7262\u56fa\u3002 <\/p>\n\n\n\n<h3><strong>\u82f1\u8d85\u8054\u8d5b\u7684\u6700\u7ec8\u8d62\u5bb6<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>\u57282009\u5e74\uff0c \u82f1\u8d85\u8054\u8d5b\u662f\u66fc\u8054\u65f6\u4ee3\u3002 \u66fc\u8054\u4e0d\u592a\u53ef\u80fd\u9009\u62e9\u4e16\u754c\u6392\u540d\u7b2c44\u7684\u94f6\u884c\u4f5c\u4e3a\u5176\u8d5e\u52a9\u5546\u3002 \u56e0\u6b64\uff0c\u6b63\u5982\u5229\u7269\u6d66\u8db3\u7403\u4ff1\u4e50\u90e8\u5e38\u52a1\u8463\u4e8b\u57282009\u5e74\u6240\u8bf4\uff1a\u300c<a href=\"https:\/\/www.sc.com\/global\/av\/cn-en-news-media-090914.pdf\">\u6211\u4eec\u76f8\u4fe1\u4e24\u8005\u662f\u7406\u60f3\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u53ef\u4ee5\u5171\u540c\u53d1\u5c55\u5e76\u5e2e\u52a9\u6211\u4eec\u4ff1\u4e50\u90e8\u5168\u7403\u53d1\u5c55\u7684\u91ce\u5fc3<\/a>\u300d\u3002 \u5982\u4eca\uff0c\u6e23\u6253\u94f6\u884c\u6210\u4e3a\u5229\u7269\u6d66\u8d5e\u52a9\u5546\u5df2\u670910\u5e74\uff0c\u5e76\u5c06\u6301\u7eed\u52302023\u5e74\u3002 \u5728\u8fc7\u53bb\u768410\u5e74\u4e2d\uff0c\u6e23\u6253\u94f6\u884c\u4eab\u53d7\u4e86\u7ea2\u519b\u9738\u4e3b\u7684\u590d\u5174\uff0c\u4ece\u82f1\u8d85\uff0c\u6b27\u6d32\u51a0\u519b\u8054\u8d5b\u5230\u56fd\u9645\u8db3\u8054\u4ff1\u4e50\u90e8\u4e16\u754c\u676f\u90fd\u5c55\u793a\u4e86\u5b83\u7684\u5fbd\u6807\uff0c\u5e76\u5c06\u8425\u9500\u6d3b\u52a8\u4ea4\u53c9\u9500\u552e\u5230\u4e86\u4ed6\u4eec\u7684\u9ad8\u6536\u5165\u5ba2\u6237\u7fa4\u4e2d\u3002 \u6b63\u6b63\u94f6\u884c\u7684\u53d1\u5c55\u6218\u7565\u8ddf\u5229\u7269\u6d66\u7684\u56fd\u9645\u89c6\u91ce\u4e00\u81f4\uff0c\u8fd9\u79cd\u957f\u671f\u7684\u5408\u4f5c\u5173\u7cfb\u4ea6\u4e3a\u5b83\u5e26\u6765\u4e86\u8d85\u8fc7\u8d5e\u52a9\u5546\u5de8\u5927\u7684\u6295\u8d44\u56de\u62a5\u3002 \u622a\u81f3\u4eca\u5929\uff0c\u57282019-2020\u8d5b\u5b63\uff0c\u5229\u7269\u6d66\u5f88\u6709\u53ef\u80fd\u83b7\u5f97\u9996\u4e2a\u82f1\u8d85\u8054\u8d5b\u51a0\u519b\uff0c\u800c\u7b14\u8005\u5bf9\u6b64\u5145\u6ee1\u4fe1\u5fc3\uff0c\u5176\u826f\u597d\u8868\u73b0\u5c06\u6301\u7eed\u6570\u5e74\u3002 \u9664\u4e86\u7ea2\u519b\u7403\u8ff7\u4e4b\u5916\uff0c\u6e23\u6253\u94f6\u884c\u5c06\u975e\u5e38\u9ad8\u5174\u5730\u770b\u52302019-2020\u82f1\u8d85\u8054\u8d5b\u7684\u7ed3\u679c\u3002 \u5229\u7269\u6d66\u8d5e\u52a9\u5546\u7684\u65e0\u5f62\u54c1\u724c\u4ef7\u503c\u5c06\u8fdb\u4e00\u6b65\u589e\u52a0\uff0c\u5e76\u5728\u672a\u6765\u51e0\u5e74\u53d6\u5f97\u60ca\u4eba\u7684\u6210\u7ee9\u3002 \u8fd9\u79cd\u6295\u8d44\u672a\u6765\u7684\u80f8\u895f\uff0c\u9664\u7ea2\u519b\u5916\uff0c\u53ef\u80fd\u4ee4\u6e23\u6253\u94f6\u884c\u53ef\u80fd\u662f\u82f1\u8d85\u8054\u8d5b\u51a0\u519b\u7684\u8d62\u5bb6\u4e4b\u4e00\u3002 <\/p>\n\n\n\n<p> <a href=\"https:\/\/www.finmonster.com\/blog\/2019\/10\/11\/%e8%8e%ab%e5%88%a9%e7%9a%84%e7%af%ae%e7%90%83%e6%99%ba%e6%85%a7\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u5ef6\u4f38\u9605\u8bfb\uff1a\u83ab\u5229\u7684\u7bee\u7403\u667a\u6167 (opens in a new tab)\">\u5ef6\u4f38\u9605\u8bfb\uff1a\u83ab\u5229\u7684\u7bee\u7403\u667a\u6167<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p> <em>FinMonster\u76f8\u4fe1\uff0c\u4f01\u4e1a\u7684\u5b58\u5728\u610f\u4e49\uff0c\u6700\u7ec8\u662f\u4e3a\u6539\u53d8\u4e16\u754c\ufe51\u4ee4\u4e16\u754c\u53d8\u5f97\u66f4\u7f8e\u597d\uff0c\u91d1\u878d\u4e1a\u7684\u672c\u4efd\uff0c\u4fbf\u662f\u5fe0\u5b9e\u5730\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5404\u79cd\u878d\u8d44\u670d\u52a1\ufe51\u4e3a\u521b\u9020\u793e\u4f1a\u6548\u76ca\u7684\u4f01\u4e1a\u63d0\u4f9b\u575a\u5b9e\u540e\u76fe\uff0c\u800c\u975e\u4ee5\u8ffd\u6c42\u5229\u6da6\u6700\u5927\u5316\u4e3a\u5148\u3002\u57fa\u4e8e\u8fd9\u4efd\u4fe1\u5ff5\uff0cFinMonster\u63d0\u4f9b\u5d2d\u65b0\ufe51\u5c5e\u4e16\u754c\u524d\u6cbf\u7684\u878d\u8d44\u5e73\u53f0\uff0c\u4e32\u8fde\u4f01\u4e1a\u4e0e\u94f6\u884c\uff0c\u81f4\u529b\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u66f4\u7f8e\u597d\u7684\u94f6\u884c\u4f53\u9a8c\uff0c\u52a1\u6c42\u4ee4\u5404\u79cd\u793e\u4f1a\u7406\u60f3\u5f97\u4ee5\u88ab\u5b9e\u8df5\ufe51\u6210\u4e3a\u4f17\u4eba\u751f\u6d3b\u4e00\u90e8\u4efd\u3002 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