{"id":2188,"date":"2020-02-03T17:14:28","date_gmt":"2020-02-03T09:14:28","guid":{"rendered":"https:\/\/www.finmonster.com\/blog\/?p=2188"},"modified":"2021-03-04T12:29:31","modified_gmt":"2021-03-04T04:29:31","slug":"%e6%b8%a3%e6%89%93%e9%8a%80%e8%a1%8c%e9%82%84%e6%98%af%e5%88%a9%e7%89%a9%e6%b5%a6%e6%98%af2020%e5%b9%b4%e8%8b%b1%e8%b6%85%e8%81%af%e8%b3%bd%e7%9a%84%e7%8d%b2%e5%8b%9d%e8%80%85%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.finmonster.com\/blog\/2020\/02\/03\/%e6%b8%a3%e6%89%93%e9%8a%80%e8%a1%8c%e9%82%84%e6%98%af%e5%88%a9%e7%89%a9%e6%b5%a6%e6%98%af2020%e5%b9%b4%e8%8b%b1%e8%b6%85%e8%81%af%e8%b3%bd%e7%9a%84%e7%8d%b2%e5%8b%9d%e8%80%85%ef%bc%9f\/","title":{"rendered":"\u6e23\u6253\u9280\u884c\u9084\u662f\u5229\u7269\u6d66,\u662f2020\u5e74\u82f1\u8d85\u806f\u8cfd\u7684\u7372\u52dd\u8005\uff1f"},"content":{"rendered":"\n<p>\u65e9\u572810\u5e74\u524d\u76842009\u5e74\uff0c\u6e23\u6253\u9280\u884c\uff08Standard Chartered\uff09\u6210\u70ba\u4e86\u5229\u7269\u6d66\u8db3\u7403\u4ff1\u6a02\u90e8\uff08Liverpool\uff09\u7684\u4e3b\u8981\u8d0a\u52a9\u5546\u4e26\u9054\u6210\u4e86\u70ba\u671f\u56db\u5e74\u7684\u5354\u8b70\uff0c\u9019\u662f\u5229\u7269\u6d66\u6b77\u53f2\u4e0a\u6700\u5927\u7684<a href=\"http:\/\/edition.cnn.com\/2009\/SPORT\/football\/09\/14\/football.liverpool.sponsorship.standard\/\">\u8d0a\u52a9\u5354\u8b70<\/a>\uff0c\u91d1\u984d\u4f30\u8a08\u90391.33\u5104\u7f8e\u5143\u3002 2010\u5e74\uff0c\u6e23\u6253\u9280\u884c\u4ee5\u7e3d\u8cc7\u75225,165\u5104\u7f8e\u5143\u57282009\u5e74\u4e16\u754c\u9280\u884c\u6392\u540d\u4e2d\u540d\u5217\u7b2c44\u4f4d\uff0c\u800c\u5229\u7269\u6d66\u5728\u82f1\u8d85\u806f\u8cfd\u4e2d\u6392\u540d\u7b2c\u4e8c\uff0c\u4e26\u672a\u5728\u82f1\u8d85\u806f\u8cfd\u4e2d\u596a\u51a0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"530\" height=\"480\" src=\"https:\/\/i0.wp.com\/www.finmonster.com\/blog\/wp-content\/uploads\/2020\/02\/\u672a\u547d\u540d-1.png?resize=530%2C480&#038;ssl=1\" alt=\"\" class=\"wp-image-2186\" srcset=\"https:\/\/i0.wp.com\/www.finmonster.com\/blog\/wp-content\/uploads\/2020\/02\/\u672a\u547d\u540d-1.png?w=530&amp;ssl=1 530w, https:\/\/i0.wp.com\/www.finmonster.com\/blog\/wp-content\/uploads\/2020\/02\/\u672a\u547d\u540d-1.png?resize=300%2C272&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.finmonster.com\/blog\/wp-content\/uploads\/2020\/02\/\u672a\u547d\u540d-1.png?resize=24%2C22&amp;ssl=1 24w, https:\/\/i0.wp.com\/www.finmonster.com\/blog\/wp-content\/uploads\/2020\/02\/\u672a\u547d\u540d-1.png?resize=36%2C33&amp;ssl=1 36w, https:\/\/i0.wp.com\/www.finmonster.com\/blog\/wp-content\/uploads\/2020\/02\/\u672a\u547d\u540d-1.png?resize=48%2C43&amp;ssl=1 48w\" sizes=\"(max-width: 530px) 100vw, 530px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>2009\u5e74\uff0c\u7b46\u8005\u6070\u597d\u662f\u6e23\u6253\u9280\u884c\u54e1\u5de5\u3002\u6211\u5c0d\u5229\u7269\u6d66\u8d0a\u52a9\u7684\u552f\u4e00\u611f\u89ba\u662f: \u201c\u5929\u554a\uff0c\u6211\u7684\u5e74\u7d42\u734e\u91d1\u4e0d\u898b\u4e86\u201d \u3002\u53ef\u80fd\u5f88\u591a\u4eba\u56de\u60f3\u8d77\u90a3\u4e00\u5929\uff0c\u8ddf\u6211\u6709\u8fd1\u4f3c\u7684\u611f\u89ba\uff0c\u56e0\u70ba\u7576\u5e74\u9280\u884c\u696d\u7684\u7e3d\u85aa\u916c\u5927\u90e8\u4efd\u7531\u5e74\u7d42\u734e\u91d1\u8ca2\u737b\u3002\u4f46\u4eca\u5929\uff0c\u6211\u5c0d\u8d0a\u52a9\u7684\u611f\u89ba\u662f: \u201c\u6e23\u6253\u9280\u884c\u662f\u6700\u8fd1\u5229\u7269\u6d66\u4e3b\u5c0e\u5168\u7403\u8db3\u7403\u6642\u4ee3\u7684\u5927\u8d0f\u5bb6\u201d\u3002 \u6e23\u6253\u9280\u884c\u5982\u4f55\u9810\u898b\u5229\u7269\u6d66\u5c07\u572810\u5e74\u5f8c\u7372\u5f97\u6b50\u6d32\u51a0\u8ecd\u806f\u8cfd\u51a0\u8ecd\u4e26\u6709\u6a5f\u6703\u7372\u5f97\u82f1\u8d85\u806f\u8cfd\u51a0\u8ecd\u5462\uff1f<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5229\u7269\u6d66\u4e0d\u50c5\u662f\u82f1\u8d85\u806f\u8cfd\u4e2d\u7684\u4e00\u652f\u8db3\u7403\u968a\uff0c\u9084\u662f\u4e00\u652f\u6210\u7acb\u81ea1892\u5e74\u6b77\u53f2\u60a0\u4e45\u7684\u7403\u968a\u3002\u7d05\u8ecd\u57281972\u5e74\u81f31990\u5e74\u768420\u5e74\u9593\uff0c\u8d0f\u5f97\u4e86\u82f1\u683c\u862d\u9802\u7d1a\u806f\u8cfd\u768411\u500b\u51a0\u8ecd\u3002\u4f46\u662f\uff0c\u81ea\u5f9e\u82f1\u8d85\u806f\u8cfd\u6210\u7acb\u4ee5\u4f86\uff0c\u4ff1\u6a02\u90e8\u5c31\u518d\u4e5f\u6c92\u6709\u8d0f\u5f97\u904e\u4efb\u4f55\u806f\u8cfd\u51a0\u8ecd\uff0c\u9451\u65bc\u200b\u200b\u6e23\u6253\u9280\u884c\u5728\u82f1\u570b\u7684\u4e3b\u8981\u696d\u52d9\u91cd\u9ede\u662f\u4f01\u696d\u9280\u884c\u696d\u52d9\u548c\u6a5f\u69cb\u9280\u884c\u696d\u52d9\uff0c\u800c\u4e0d\u662f\u96f6\u552e\u9280\u884c\u696d\u52d9\uff0c\u56e0\u6b64\u6e23\u6253\u9280\u884c\u7684\u8d0a\u52a9\u57282010\u5e74\u7684<a href=\"https:\/\/www.cbsnews.com\/news\/how-standard-chartered-can-rescue-its-disastrous-deal-with-liverpool-fc\/\">\u65b0\u805e<\/a>\u4e2d\u88ab\u8996\u70ba\u707d\u96e3\u3002<\/p>\n\n\n\n<h3><strong>\u672a\u4f86\u7684\u5275\u9020\u8005<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>\u6e23\u6253\u9280\u884c\u96c6\u5718\u9996\u5e2d\u57f7\u884c\u5b98Peter Sands\u5728\u65b0\u805e\u4e2d\u8868\u793a\uff0c\u4e9e\u6d32\uff0c\u975e\u6d32\u548c\u4e2d\u6771\u7b49\u5e02\u5834\u5728\u5168\u7403\u7d93\u6fdf\u8870\u9000\u7684\u74b0\u5883\u4e2d\uff0c\u53cd\u5f48\u6bd4\u897f\u65b9\u570b\u5bb6\u66f4\u5feb\uff0cPeter Sands \u8aaa: \u300c<a href=\"https:\/\/economictimes.indiatimes.com\/industry\/services\/advertising\/stanchart-to-sponsor-liverpool-fc\/articleshow\/5011905.cms?from=mdr\">\u9019\u7a2e\u8d0a\u52a9\u5c07\u63a8\u52d5\u6211\u5011\u5728\u4e3b\u8981\u5e02\u5834\u4e2d\u7684\u54c1\u724c\u77e5\u540d\u5ea6<\/a>\u300d\u3002\u91d1\u878d\u6d77\u562f\u904e\u5f8c\uff0c\u9280\u884c\u696d\u98fd\u53d7\u6279\u8a55\uff0c\u88ab\u6279\u8a55\u7531\u65bc\u8caa\u5a6a\u7684\u7d93\u71df\u7b56\u7565\uff0c\u662f2008\u5e74\u91d1\u878d\u6d77\u562f\u7684\u6839\u6e90\u3002\u5118\u7ba1\u5982\u6b64\uff0c\u6e23\u6253\u9280\u884c\u7684\u6de8\u5229\u6f64\u4e26\u672a\u5f9e2009\u5e74\u7684\u5168\u7403\u5371\u6a5f\u4e2d\u5927\u5e45\u4e0b\u8dcc\u3002<\/p>\n\n\n\n<p>\u6e23\u6253\u9280\u884c\u7c3d\u7f72\u8d0a\u52a9\u5354\u8b70\u7684\u552f\u4e00\u539f\u56e0\u53ef\u80fd\u662f\u4ed6\u5011\u76f8\u4fe1\u5229\u7269\u6d66\u672a\u4f86\u767c\u5c55\u80fd\u5920\u6210\u9280\u884c\u7684\u672a\u4f86\u9858\u666f\u3002\u5982\u4e0a\u6240\u8ff0\uff0c\u5229\u7269\u6d66\u662f\u904e\u5f80\u5168\u7403\u8db3\u7403\u5e02\u5834\u7684\u9738\u4e3b\uff0c\u4f46\u57281990\u5e74\u4ee3\u9010\u6f38\u8870\u843d\u3002\u7d05\u8ecd\u57282000\u5e74\u4ee3\u77ed\u671f\u53cd\u5f48\uff0c\u4e26\u57282005\u5e74\u8d0f\u5f97\u4e86UEFA\u51a0\u8ecd\uff0c\u53ef\u60dc\u4ecd\u672a\u518d\u6b21\u7372\u5f97\u9802\u7d1a\u806f\u8cfd\u51a0\u8ecd\u3002\u5118\u7ba1\u5982\u6b64\uff0c\u81ea1980\u5e74\u4ee3\u4e00\u76f4\u7d2f\u7a4d\uff0c\u5229\u7269\u6d66\u5728\u4e9e\u6d32\u4ecd\u64c1\u6709\u5927\u91cf\u7403\u8ff7\u3002\u4e00\u500b\u6709\u8da3\u7684\u767c\u73fe\uff0c\u5229\u7269\u6d66\u7684\u7403\u8ff7\u4e0d\u50c5\u5c0d\u7d05\u8ecd\u5145\u6eff\u71b1\u60c5\uff0c\u800c\u4e14\u5c0d\u7d05\u8ecd\u7684\u7279\u5225\u71b1\u60c5\u6301\u4e45\uff0c\u5927\u591a\u6578\u7403\u8ff7\u8ddf\u96a8\u7d05\u8ecd\u9577\u905410\u5e74\u751a\u81f3\u66f4\u9577\u7684\u6642\u9593\uff0c\u5c31\u50cf\u7d05\u8ecd\u7403\u8ff7\u6240\u8aaa : \u300cOnce a red, always a\nred\u300d! \u6e23\u6253\u9280\u884c\u57282009\u5e74\u8207\u5229\u7269\u6d66\u7c3d\u7f72\u4e86\u70ba\u671f\u56db\u5e74\u7684\u8d0a\u52a9\u5354\u8b70\uff0c\u9019\u5c0d\u65bc\u4ed6\u5011\u7684\u54c1\u724c\u5efa\u8a2d\u662f\u4e00\u500b\u5192\u96aa\u7684\u6c7a\u5b9a\uff0c\u4f46\u57fa\u790e\u4e8b\u5be6\u5f88\u7262\u56fa\u3002<\/p>\n\n\n\n<h3><strong>\u82f1\u8d85\u806f\u8cfd\u7684\u6700\u7d42\u8d0f\u5bb6<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>\u57282009\u5e74\uff0c\u82f1\u8d85\u806f\u8cfd\u662f\u66fc\u806f\u6642\u4ee3\u3002\u66fc\u806f\u4e0d\u592a\u53ef\u80fd\u9078\u64c7\u4e16\u754c\u6392\u540d\u7b2c44\u7684\u9280\u884c\u4f5c\u70ba\u5176\u8d0a\u52a9\u5546\u3002\u56e0\u6b64\uff0c\u6b63\u5982\u5229\u7269\u6d66\u8db3\u7403\u4ff1\u6a02\u90e8\u5e38\u52d9\u8463\u4e8b\u57282009\u5e74\u6240\u8aaa\uff1a\u300c<a href=\"https:\/\/www.sc.com\/global\/av\/cn-en-news-media-090914.pdf\">\u6211\u5011\u76f8\u4fe1\u5169\u8005\u662f\u7406\u60f3\u7684\u5408\u4f5c\u5925\u4f34\uff0c\u53ef\u4ee5\u5171\u540c\u767c\u5c55\u4e26\u5e6b\u52a9\u6211\u5011\u4ff1\u6a02\u90e8\u5168\u7403\u767c\u5c55\u7684\u91ce\u5fc3<\/a>\u300d\u3002 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class=\"wp-block-separator\"\/>\n\n\n\n<p><em>FinMonster\u76f8\u4fe1\uff0c\u4f01\u696d\u7684\u5b58\u5728\u610f\u7fa9\uff0c\u6700\u7d42\u662f\u70ba\u6539\u8b8a\u4e16\u754c\ufe51\u4ee4\u4e16\u754c\u8b8a\u5f97\u66f4\u7f8e\u597d\uff0c\u91d1\u878d\u696d\u7684\u672c\u4efd\uff0c\u4fbf\u662f\u5fe0\u5be6\u5730\u70ba\u4f01\u696d\u63d0\u4f9b\u5404\u7a2e\u878d\u8cc7\u670d\u52d9\ufe51\u70ba\u5275\u9020\u793e\u6703\u6548\u76ca\u7684\u4f01\u696d\u63d0\u4f9b\u5805\u5be6\u5f8c\u76fe\uff0c\u800c\u975e\u4ee5\u8ffd\u6c42\u5229\u6f64\u6700\u5927\u5316\u70ba\u5148\u3002\u57fa\u65bc\u9019\u4efd\u4fe1\u5ff5\uff0cFinMonster\u63d0\u4f9b\u5d84\u65b0\ufe51\u5c6c\u4e16\u754c\u524d\u6cbf\u7684\u878d\u8cc7\u5e73\u53f0\uff0c\u4e32\u9023\u4f01\u696d\u8207\u9280\u884c\uff0c\u81f4\u529b\u70ba\u4f01\u696d\u63d0\u4f9b\u66f4\u7f8e\u597d\u7684\u9280\u884c\u9ad4\u9a57\uff0c\u52d9\u6c42\u4ee4\u5404\u7a2e\u793e\u6703\u7406\u60f3\u5f97\u4ee5\u88ab\u5be6\u8e10\ufe51\u6210\u70ba\u773e\u4eba\u751f\u6d3b\u4e00\u90e8\u4efd\u3002FinMonster\u65e2\u5feb\u6377\u5730\u70ba\u65b0\u5275\u4f01\u696d\u8207\u4e2d\u5c0f\u4f01\u641c\u7f85\u878d\u8cc7\u6700\u4f73\u5229\u7387\uff0c\u4ea6\u70ba\u9999\u6e2f\u5404\u9593\u9280\u884c\u914d\u5c0d\u5408\u9069\u5ba2\u6236\u3002\u8a73\u60c5\u53ef\u898b\u6211\u5011<a 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